February 2007
Rentals, Rent houses and Digital Assistants

Digital capture has changed the workflow of photography. Rarely does everyone have all of the equipment or services for a particular job. In our age of specialization, adding the right services and equipment at the right time really builds profit. To help nurture the community and more understanding within our community, I am focusing this issue on rentals and digital services.  

Understanding the rental community

The following group of articles offer knowledge, resources, great advice and insights into how the industry works in different markets.

Calumet Photographic

Only Calumet offers rentals from coast to coast. The interview with Damion Poirer, rental manager for LA gives powerful advice about the how, what and why of Calumet rentals. Click here for the article.

Interview with James NYC

James is  webmaster for PhotoAssistant.net and Digitalphototechnician.com. This is the resource for assistants and digital technicians throughout the US. Click here for the article.

California Dreaming 

This article by Ronn Brown of Ronn Brown digital Tech services chronicles the incredible things digital techs experience on shoots — especially in California. Click here for the article.

NEO STUDIOS NYC

A big city perspective is a great interview with Ryan Roberts, Studio Manager for Neo Studios. This article is loaded with insights. Ryan really communicates how close the New York photo community can be. Click here for the article.

South Central US Rentals

Yes! You can rent in this region. Brian Horen has written a great overview of a rentals and available services for Missouri, Texas and the surrounding regions. Click here for the article. 

Adam, Independent tech

Lastly, a fascinating look at how Adam Sherwin has succeeded in New York City as an independant tech. Adam is all about the attitude for success. Click here for the article.

 

 

  

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The culture of openness

The sharing of business concepts and ideas is an uncommon practice in photography yet we need this now more than ever! The capital cycle is very important to the photo business model. A capital cycle is roughly the amount of money you need to cover the costs of your business for the average time jobs starts to the point they pay out. What’s remains is profit.

Phase One backs are designed to last long and provide a great ROI (return on investment.). Many backs from 1998/99 are still operating today with the latest software. This unheard of lifespan helps the capital cycle but it’s not enough!

Photo business has changed requiring photographers to double or triple in size for specific jobs or use specialized equipment. Rentals and digital assistants become critical to the capital cycle and profit. Also, too many use the wrong equipment for jobs because they don’t own what they need. Rentals really help here. If you lose a client because of quality and you are in a smaller market, the client brings in outsiders at an enormous increase in cost. Charge the client for the rental and explain why it’s necessary for quality and doing the job right. Budgets aside, clients appreciate and understanding that it‘s cheaper than bringing in an outsider. The whole business of rentals can really help build the bottom line. Please email comments to me at  jst@phaseone.com.

Dealer news and events

Find out about our latest events at our events link.

Contacting a dealer

If you need assistance in finding a dealer, please contact one of our Area Sales Managers at the Dealer link.

Phase Plus staff

Editor and producer,  Walter Borchenko of Knowledge Integrated wbo@phaseone.com. Distribution, subscription and logistics manager is Wayne Sandmeyer wcs@phaseone.com. Executive producer, Jacob Struckmann, President, Phase One US, jst@phaseone.com