| Phase One technological breakthroughs | |  | Our own advances in research and development combined with technology advances within the industry have allowed us to reshape our entire line-up. The new P+ Series sets new standards in almost every category - even better image quality; higher dynamic range; up to 70 frames per minute; Live Preview; a new brilliant display! These new developments have allowed us to reprice our complete family of backs starting at $6,990 USD for a P20 Mamiya AFD. | |  | The real passion of Phase One is to constantly redefine the limits of technology. Our R+D department creates specific teams to focus upon special markets, software development and photographers' needs. One of the most exciting innovations to come out of this research is the Live Preview feature. As with many projects at Phase One, the Live Preview team set a new industry benchmark. Download the pdf. | |  | The Capture One software team have made incredible advances with 4.0 - 300% faster processing, even higher quality, more versatility ... more details to come! Enjoy some of the 4.0 speed advancements now in 3.75 - the P 30 now exceeds the speed of the Canon 1Ds MkII. See the latest independent speed tests. | |
 |  Phase One photographers are having a strong impact on the international scene. I have been very impressed with young, up and coming people like New York fashion photographer Jaime DeMarco and his evolution and expression of self through creative fashion photography. Read the full interview and see some of Jaime's work here. I will be featuring many of these photographers whose work I find very exciting in future issues of PHASEplus.
Runway photographs © Jaime DeMarco | |  |
| |  | |  | The culture of openness
The process of opening formats and technology in the photo community is best approached when working from a position of strength. Our confidence in Phase One hardware and Capture One software has allowed us to cooperate with both Adobe and Apple in the development of native support for Phase One raw file formats. The addition of the DNG format to Capture One is another example of our committment to the cultivation of a culture of openness within our community.
The role of medium format systems within a digital workflow in professional photography is clear. Many DSLR images captured today just look wrong. They require the capabilities of a medium format or technical camera. For detailed medium format solutions that overcome the limitations of the DSLR please see "Beyond the DSLR". This is an important time to for us to work together - openly - to create a photographic community that works better, and smarter! |
|  | | | | In closing, I look forward to your comments on this, our inaugural issue, and hope to include some of them in a future communication to you. Please email all of your comments to jst@phaseone.com |
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