October 2007
Medium Format

Awareness is growing that medium format quality goes far beyond the DSLR. Phase One P+ backs and Capture One set the industry benchmark. Commercial photographer, Artist Chris Lynch makes the difference clear in this issue. Now is the time for the medium format community to build awareness. Not all in the industry believe this. This month is about choice and open platforms!

Phase One medium format commitment

Free Mamiya AFD II Camera body and Mamiya lens deal!
Limited time offer: Phase One will include a Mamiya 645 AFD II camera body for all customers purchasing a new P+ Value Added or Classic digital back for Mamiya AFD. Mamiya has pioneered the first medium format film or digital camera system with no restrictions, the 645 AFD II. The full range of lenses from 28mm wide angle to the 300mm work with digital backs or film. The new Sekor D series 28mm F4.5 and the new 55 - 110mm F4.5 zoom raise sharpness and color accuracy with these types of lenses to a new level!

In addition, we are working on a special deal for purchasing a new lens with this offer. Details on the Mamiya lens offer will be available soon. Contact your Phase One dealer for the latest details.

3 Year Camera Body Supply Guarantee!
Phase One further invests in the medium format with a minimum 3 year Camera Body Supply Guarantee for all Phase One supported platforms! If a photographer, for whatever reason, damages his/her camera body in a way that is beyond repair at an official manufacturer’s repair center, Phase One will supply the customer with a similar camera body for the original purchase price that Phase One paid for the camera. There is no mark-up, stocking fee or handling charge added. This program is valid for all customers who have purchased a Phase One back on or after October 9, 2007. The following camera platforms are included: Contax 645, Fuji GX 645 and GX 680, Hasselblad V and H1/H2, Mamiya 645 and RZ/RB.

We will also do all we can to help any customer who has purchased a Phase One digital back before October 9, 2007 if a camera body issue arises.  

Extended Phase One offering - 3 years of free Camera Platform choice!
Phase One is the only digital back manufacturer to offer professional photographers the freedom of choice to switch from one camera platform to another in a cost-free or minimal cost exchange program. This 1 year program is now extended to 3 years. All Phase One Value Added backs can be exchanged to a new platform, cost-free, within 36 months of the original purchase date. All Phase One Classic backs can be exchanged for a nominal fee within the first 12 months. If the Classic warranty has expired, a slightly higher fee will be charged in months 13 to 36 from purchase date.
Contact your Phase One dealer or Click here for details or to buy now!

New York Commercial photographer and Artist Christopher M. Lynch in a 2 part article!
Part 1
- The Factory & Friends as seen by Christopher M. Lynch - This is a tribute to the friends of Andy Warhol as only Chris could produce. The show represents a landmark collection of images about a group of people who have become legends in the history of New York! See the linked video for a sense of the energy in this show!
Part 2 - No Sacrifices: Christopher M. Lynch and Medium Format - This is a story of how Medium Format knocks out the DSLR for commercial work. This is a really thought provoking article by a master photographer! Click here to read the articles.   

The culture of openness

I am pleased to announce that we have caught up on P+ back-orders. Through the very focused efforts of production, engineering and management, P+ backs are now shipping within 1-2 weeks. We have been able to produce more than 600 P+ systems per month over that last few months. This is a new record for production! The growing pains have been successfully mastered by our whole team and we are very proud of our accomplishment.

The Medium Format system manufacturers have traditionally been our partners. Recently, our partner Hasselblad, chose to break from the medium format community and move to a closed platform. We have never wavered on our commitment to choice, medium format, quality and simplicity in workflow. We have many announcements this month and we have many more to come, all focused upon building both choice and awareness in medium format.

We are always working to develop new technologies for even better digital capture backs and RAW processing software. As part of this strategy we have entered into a new joint collaboration between Phase One and Microsoft. This strong validation of the Phase One technology and engineering is an opportunity to collaborate on new technologies. For details click on Phase One or Microsoft.

Please email comments to me at jst@phaseone.com.

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PHASEplus staff

Editor and producer,  Walter Borchenko of Knowledge Integrated wbo@phaseone.com. Distribution, subscription and logistics manager is Wayne Sandmeyer wcs@phaseone.com. Executive producer, Jacob Struckmann, President, Phase One US, jst@phaseone.com 

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