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In this issue we start our fashion theme with featured fashion photographer Bo Egestrom who shoots for Cosmopolitan.
Read about the new creative profiles in Capture One 3.7.4 in the article Capture One - Creative RAW Workflow Techniques by Walter Borchenko. You can also read more about the fastest digital back delivering world class image quality - the P 21!
Enjoy!
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 Featured Fashion Photographer
Bo Egestroem
Featured Fashion Photographer Bo Egestrom, owner of Egestroem Photography, Copenhagen, Denmark.
The Cosmopolitan shoot The set is a fashion shoot on the beach in Istanbul, Turkey, with the famous Turkish model Tülin who is a model and superstar in Turkey as J-Lo is in the US.

The conditions on this shoot were difficult as the weather was not that great and continuously changing. I shoot with my P 25 back, non tethered but onto memory cards as I had to jump around a lot to get the shoots, and it is quicker to shoot on cards than tethered and also I did not want to get sand into my laptop.
The unique thing with the P-backs is that I can see the exposure on the LCD screen, even in sunshine and the RAW quality of the images are so good, that I can easily correct ½ - 1 F-stop afterwards if needed and it will not degrade the quality of the images.
During the breaks I do some rough adjustments, e.g. exposure. I often use Styles (Feature in Capture One PRO Mac), I use it to roughly show the clients the look I am going for with the images. With styles they can see it immediately and get an idea of the final shoots. So on location I use Styles for inspiration so the clients can see to opportunities with the images, although some clients cannot handle to get too many options with the images, as they start to doubt and it gets difficult for them to make decisions.
If I am shooting a black & white session, like this shoot for Cosmopolitan, then I work with the images in black & white and never in color. I find that it is important that the clients only see a black & white version to keep the focus.
In my point fashion shoots is 50 % psychology both in regards to the clients, and in regards to the models!
Read the full article.
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Capture One - Creative RAW Workflow
Techniques
By Walter Borchenko, Knowledge Integrated Inc.
Using the extraordinary new creative profiles in Capture One 3.7.4
In the PRO and DB versions of Capture One 3.7.4 a set of new creative profiles have been included. The new profiles can help you achieve more creative and original looks in your images, and your black and white images can come closer to the expressions found in film photography.

Use creative profiels to make digital capture black and white feel right
The new Panchromatic and yellow filter B&W creative profiles in Capture One 3.7.4 provide a good start to a black and white that looks right. Although they view as black and white, sepia or Bluetone on the screen, the creative profiles keep the data in RGB. This insures the best data possible for printing.
Benefits of using creative profiles The power of doing more during the shoot or with the RAW file is a unique look to the images. This approach is exceptional in that the results are predictable and easy to create as long as you understand light. Creative profiles reward photographers with a keen understanding of light conditions and/or lighting techniques and how filters would be used to enhance black and white capture. Emphasis here is on originality in look and style. Furthermore, these custom made styles can be applied to hundreds of images in seconds. Use creative profiles to save hundreds of hours in post work with better results.
Read more the new creative profiles in th full article.
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P 21 - The fastest digital back delivering
world class image quality!
Breaking the capture rate barrier on medium format
With the unveiling of this the newest of the announced Phase One P series family, the P 21, Phase One has the widest deliverable series of backs on the market!
At the PMA show a number of regional fashion shooters came by the Phase One booth and took the P 21 mounted on a Hasselblad H out side for a test spin. The camera just shot and shot continuously at one frame a second and they were all very impressed by this. For many of these guys the file size was just right, but the speed was the factor that they all have been asking for. Says Kevin Raber, Phase One VP Sales.

The P 21 is appealing for photographers that want clean images at high ISO. Put upon that the high capture rate of 60 frames per minute, and it gives you an 18 mega pixel winner!
The enhanced sensitivity is obtained through the use of microlenses similar to that of the P 30 CCD but on a 9 micron pixel in a design.
The P 21 18 MP digital back offers some very exiting and much sought-after features, features which will appeal to fashion and portrait shooters in particular:
Unmatched Fast capture rate – 60 frames per minute both
tethered and untethered
Light sensitivity for outdoor shooting (ISO 100 to 800)
Rectangular file format 4:3
3S technology (Secure Storage System)
With a resolution of 4904 by 3678 pixels, and IIQ compressed file size of approx 20 MB which processes to approx 54 MB TIFF, this camera back will allow professionals to raise the quality level of all-round fashion, portrait and commercial advertising shots.
The P 21 starts shipping this month!
More info about P 21.
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