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February 2008
a monthly newsletter from Phase One
The Car Portfolio issue
+ RAWNEWS+ - A message from Henrik Håkonsson, President and CEO, Phase One

+ The car portfolio - Downloadable PDF

+ Chris Lewis - No compromise shooting, PDF article

+ John DK - An evolution of art and business, PDF article

+ Michael Furman - New perspectives, PDF article

+ Phase One News - New logo, Making of 1 video

+ Phase One Support - Free service upgrades Capture One 3.7.8 & 4.0.1

+ Phase One Info Desk - Phase One at Focus on Imaging in Birmingham, UK

+Welcome to RAWNEWS+

Our RAWNEWS+ newsletter replaces your subscription to RawNews or PHASEplus. RAWNEWS+ is our celebration of capture as the most powerful tool in creating images. Our first issue focuses upon the challenges of car photography. In our Car Portfolio we feature three photographers who bring incredible value to their clients. Chris Lewis, Michael Furman and John DK emphasize how capture dominates over images rendered digitally (no photography).

The Car Portfolio and our feature articles, embody the Phase One core value of getting it right from the start. These experiences are a triumph of creativity, vision and craftsmanship in creating images of great value!

Henrik Håkonsson, President and CEO, Phase One 

+The Car Portfolio 
The Car Portfolio takes a look at the work of three craftsmanship photographers. Chris Lewis, Michael Furman and John DK share images, techniques, lighting set-ups and thoughts about photography. These photographers stand out by building a special value for clients through capture. With post-production in car photography going to the point of illustration, creating a unique look in capture has a new exclusive value for photography clients. These photographers are one of the reasons that Phase One has focused on delivering digital backs and software that take capture to a whole new level. Download the Car Portfolio PDF here.
+ Chris Lewis- No compromise shooting

Auckland, New Zealand is the home base for car photographer Chris Lewis. Running a successful equipment rental business makes it much easier to invest in the best possible tools like his motion rig that is partially made of glass. Creating images that require minimal post-production is a passion with Chris that keeps bringing clients back for more. Read the PDF article here.

+John DK - An evolution of art and business 

Based in Barcelona, Spain, John DK makes working with the team a key part of how projects come together. John blends intuition about locations and a remarkable technique of capturing a car from before sunrise until after sunset for some incredibly original results. This article also breaks the code of silence and give up some of the secrets to shooting cars. Read the PDF article here.

+Michael Furman - New perspectives

The photography of Michael Furman of Philadelphia, USA explores the influence of society on car design. The body of work reflects a very strong interaction between photographer, perspective, lighting, subject and the intent of the car's designer. Michael takes crafstmanship capture very seriously sharing ideas and the philosophy that makes his work so successful. Read the PDF article here. Michael has 5 of his books featured at www.coachbuiltpress.com/bookstore.html.

  +   New Phase One logo - We are proud to present the new Phase One logo and payoff. They express and reflect our vision for the future, our focus on delivering the best performing tools for a photographic workflow and our never ending passion for photography.

 
  +   The making of 1 - As part of our new visual identity, we will use our "1" to express what the world's best photography is made of. The first photographer to help us in this project is Drew Gardner. Watch the video and see the making of our first 1.

  +   Capture One 3.7.8 - free service upgrade - Capture One 3.7.8 for Mac brings the long awaited solution to installer and import issues with the Leopard (10.5) operating system. It also resolves the retransmission issues that some users with Phase One digital backs have experienced. A number of new cameras are supported in this new version of Capture One (PRO only): Canon 1D Mark III, 1Ds Mark III, 40D and G9; Nikon D3, D40X and D300; Olympus E-3, E-410 and E-510. For more detailed information please read the release notes.
Download application and release notes for Mac here.
Download application and release notes for PC here.

  +   Capture One 4.0.1 - free service upgrade - Along with the first reviews of Capture One 4, the hardworking team of developers has prepared the first upgrade solving some of the known issues and adding camera support for Sony DSLR-A700 and Canon G9. For more detailed information please read the release notes.
Download application and release notes here.

  +   Find your dealer - Phase One dealers are our most valuable asset and they can assist you in all matters concerning your professional photographic business. Find your dealer here.

  +   Focus on Imaging - Phase One will be exhibiting at Focus On Imaging in Birmingham, UK from February 24 - 27.

  +   RAWNEWS+ is produced by Phase One. Executive Producer, Ulla Becker. Editor, Walter Borchenko. Art Direction/Design, Rob Fujimoto. Contact us at editor@phaseone.com.

  +   Please use our Sign up Link for friends or colleagues. To unsubscribe click here.

  +   You have received this newsletter because you have previously subscribed to PHASEplus or RAW NEWS. These have been united into one new newsletter: RAWNEWS+.
www.phaseone.com