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June 2008
a monthly newsletter from Phase One
The Food Portfolio Issue

+ Food, Arca Swiss and our Phase One camera first use!
  

+ The Food Portfolio
Download PDF
  

+ Crafting The Food Portfolio 
Download PDF
   

+ Phase One Camera: First use report, Steve Howdle  Download PDF
 

+ Phase One Arca-Swiss bundle  Download PDF
  

+ Technical  camera workflow vs. retouching  Download PDF
  

+Food, Arca Swiss and our Phase One camera first use!

This month marks the release of the Food Portfolio. We include a PDF download and offer an unusual article ''Crafting the Food Portfolio - Thinking about photography differently'', shedding some more light on capture vs. retouching. 

I am very excited about the Phase One camera first experience article with U.K. fashion photographer Steve Howdle. Our camera firmware team have tweaked the focus and shooting performance as Steve proves with his user comments.

We are also providing a PDF update of the Arca Swiss bundle brochure, now featuring three photographers. To inspire discussion and interest we have included the article ''Technical Camera Digital Capture vs. Retouching''. Here we take a fresh look at why technical cameras are still popular.

Thank you to all of our contributors. We could never provide this type of content without your help! Enjoy the reading!


Henrik Håkonsson, President and CEO, Phase One

+ The Food Portfolio & Crafting The Food Portfolio

This is the second in our Portfolio series following The Car Portfolio released in February 2008. Our featured photographers include David Humphreys of Baton Rouge, Louisiana, USA, John Uher of New York City and Malcolm Dare based in Cape Town, South Africa. We hope you find the images, lighting set-ups and insights an inspiration. Download The Food Portfolio.

 

Through the production interviews for The Food Portfolio we found out that all the contributors favor capture over retouching. This provided the basis of our second article ''Crafting The Food Portfolio - Thinking about photography differently''. Some really tough questions are approached like ''Can better capture be more efficient than retouching?'' or ''Do clients even care?'' Read the PDF article here.

+ Phase One Camera: First use report, Steve Howdle

Steve is a fashion photographer based in the U.K. and has the unusual honor of capturing 1st, 2nd and 3rd prize for fashion photography in the annual awards from the British Institue of Professional Photographers. Download Phase One Camera: First use report - an optimistic interview with Steve Howdle, U.K. fashion photographer

Through an unusual opportunity, Steve Howdle has been able to give the Phase One Camera solution a serious workout while being filmed by a BBC news crew. Watch the BBC video clip

+ Arca Swiss bundle and Technical camera advantages

This segment offers two different PDF downloads. The first is the updated "Arca Swiss bundle'' PDF which is designed to both inspire and inform. The brochure has been updated with images and comments by car photographer Graeme Bennett of Coventry, U.K., commercial photographer Steve Elphick of Toronto, Canada and food photographer Graham Brown who is based in Minneapolis and San Francisco, USA. Working with the best equipment is always a pleasure. Download Arca Swiss bundle.

The second PDF is designed to inspire interest in technical cameras and remind past users of the benefits. Download Technical camera workflow vs. retouching.

+ Phase One Bundle Offers

NEW - Phase One Camera, P 21+ bundle
Get the Phase One 645 Camera System with a P 21+ back, 80mm lens and Capture One software for only € 9.990. Use the Phase One Camera, P 21+ bundle for details.

SPECIAL OFFER - Expression Media 2 + Capture One.
Bundle pricing from $199/  € 139 


LIMITED OFFER - buy iView MediaPro and get Expression Media free!
Purchase iView MediaPro 3 for only $99,-/€ 79  and get a FREE upgrade to Microsoft Expression Media!
This offer is valid until June 30th 2008

  +   Experience the creative potential!- Check out Phase One camera events near you or contact your Phase One partner today for a demo.
  +   Capture One 3.7.9 - new release! - Capture One 3.7.9, a Mac only service release for Capture One, is now available for download here. Please see release notes for details.
  +  

Related Knowledge Base articles:

What does the Flexadapter include?
This Knowledge Base article explains the content of the Flexadapter kit.

Flexadapter Mounting Plates
The Flexadapter supports 6 different 4" x 5" view cameras: Arca Swiss, Linhof, Toyo, Horseman and Sinar and Cambo.

Host Capture Configurations
Required configurations in order to Capture from the software with a Phase One Digital back.

  +   Buy Capture One - Go directly to the E-Shop here!.
  +   Find your partner - Phase One partners are our most valuable asset and they can assist you in all matters concerning your professional photographic business. Find your partner here.
  +   Sign up for Photo of the Week! - Each week we feature a new photographer on our website. Sign up here.
  +   RAWNEWS+ is produced by Phase One. Executive Producer, Ulla Becker. Editor, Walter Borchenko. Art Direction/Design, Rob Fujimoto. Contact us at editor@phaseone.com.
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