Download story (PDF)
Swedish based photographer Tobias Björkgren attended HungerTV's fashion comptetition "Dig The New Breed". His five images portrays a woman going from timid, almost religious, to insane. We got to know Tobias and the story behind his images a bit better.
Tell us how you became a photographer and how you categorize your photographic style?
My interest in photography started pretty late in my life, I got my first non-point & shoot camera in 2007, when I studied Biomedicine at Linkoping University. When I started to get into photography as a hobby I did as most photographers in my surroundings did, I shot parties and the lifestyle around the university.
My career, as a photographer, jumpstarted in April 2010 when I got my first professional assignment, I shot portraits for a book about politics and social media,since then my career has developed. My work has evolved rapidly and moved from never having been in a studio prior to January 2011 to doing mostly studio related work. I most recently started my move from mostly portraits to doing more commercial advertising and fashion related work as well. Today I mainly see myself as a fashion and beauty photographer.
What is the story and inspiration behind the images showcased here?
These images came together for a competition that HungerTV arranged for hairstylists. I sat down with my hairstylist Karolina Danielson and asked her if we should give it a try. We came up with the idea about a woman that transforms from a timid and almost religious woman to a woman driven to the edge of insanity all this within the 5 required images and hairstyles.
...and the technical setup?
Lighting and technical setup is pretty similar in all the images. First of all, I used a Phase One 645DF camera body with the IQ140 digital back. For a lens I used the 150mm Mamiya AF 2.8. Furthermore I used Profoto Stripboxes as kicker and changed the main light between a small 1x1.3 foot softbox and a silver softlight reflector.
Why did you choose to work with Phase One for this shoot?
I love how accurate the colors behave, the amount and kind of sharpness that medium format gives me. I love the focal length that the 150mm gives on the IQ140 back as well. This is probably my most common shooting setup.
Five images that portray a woman going from timid, almost religious, to insane.