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Per quale progetto sono state acquisite queste immagini?
Tutte le immagini sono state realizzate per il medesimo cliente, di Filadelfia. Questo è un grande studio di design con architetti e designer di interni ed io sono stato molto fortunato a poter fotografare per entrambi i dipartimenti. Essendo un fotografo di architettura, il mio obiettivo è comunicare in modo chiaro l'intento del progetto di design, aggiungendo qualche sfumatura, che renda le fotografie più interessanti allo spettatore. Quasi tutte le immagini che realizzo, hanno un doppio scopo; promuovere il lavoro del cliente ed essere utilizzate nei concorsi a premi. I miei clienti spesso partecipano e vincono premi di design ed io sono felice di poter far parte al processo.
Quale attrezzatura hai utilizzato?
Lavoro con due corpi Alpa (MAX e SWA) e 5 ottiche. Tutte queste immagini le ho acquisite con corpo Alpa MAX e con 36mm Switar o Schneider 47mm XL Digitar. Per gli esterni durante il crepuscolo, di solito allestisco tutto un'ora prima del tramonto e ci assicuriamo in tempo di avere accesso a tutti gli uffici e finestre e di saper gestire le persiane e l'illuminazione. Di norma apriamo tutti gli scuri come nell'immagine 1, ma nel caso dell'immagine 2, l'edificio è progettato in modo da abbassare gli scuri al tramonto, che vengono illuminati dall'esterno, in modo da creare un'aspetto uniforme per l'edificio durante la notte. Si tratta di un bel faro di luce lungo una meravigliosa stradina pedonale, presso l'Università della Pennsylvania.
The hardest part of shooting image 2 was keeping the lights on in both buildings. These are large office buildings in Wilmington, DE and they are following the common practice of having occupancy sensors to reduce the amount of electricity used. What that means for us is that we need a larger crew of people running through the building keeping the lights on. In this case we had 3 people moving through all floors and offices keeping the lights on for the 20 minutes of actual shooting time.
The interior photographs always take some time and this client takes the process very seriously, which is nice for me. In all cases here we map out a strategy of which shots to do in order to tell the story of the project. Once we make those decisions we'll then spend time arranging furniture to fit the composition and then start to light the shot. I use Profoto D1 1000 w/s heads (I carry 6 of them) and my goal is to accent the lighting that is in the space, not over-power it. Often we are working with fluorescent lighting in the space so we get the heads to match that color. I use a combination of soft boxes, reflectors, and large silk fabrics to shoot the lighting in order to create a broad source for fewer shadows. Often I will shoot with the strobes and then without the strobes and combine those exposures in post-production to get the best of both.
For the interior photos, I always shoot tethered to the laptop so my client see what we are doing, and so that I can check focus and look for other issues that may come up. For the exterior photos, I will decide on a shot by shot basis whether it is best to work tethered or to shoot to the card. With the IQ260 it is easy for me to evaluate the image on the LCD screen on the back or if connected to the iPad it is even better. For the shoot at the University of Pennsylvania, we wanted two dusk views on the same night, so I set up both Alpas and transferred the IQ260 between them. I'd shoot a range of shots for the first view, then remove the back and put it on the other camera and shoot from there, and just continue doing that until I have what I need from each shot.
What expectations did you have to the IQ260 and did it fulfill these expectations?
I am not new to shooting medium format, so I am quite used to the quality. I had the P45+ and prior to that the P25 digital back. The evolution of the IQ series has totally lived up to my expectations. I make use of all the new features of the back. The image quality is quite stunning from color and contrast to shadow detail and dynamic range. Its a pleasure to use and really gets out of the way and lets me work.
What benefits has the IQ260 given your photography, creatively and business wise?
Just the other day a new client wrote to me and said the images I had just delivered were the best quality files he had ever seen. I think that speaks for itself! When the clients notice the difference, that makes me very happy, but even if they don't I still pride myself in delivering the best quality images. I have always said that there is no problem we can't solve with this digital system, but now there are even more features to back up that statement. Increased dynamic range means I can shoot more often with people and rely on one file to get me to the finished product. Better high-ISO performance means I can get better shots with people moving through the shots. Working with the DF+ body gives me more flexibility to do hand-hold shots. The Wi-Fi, is great! For a recent shoot in Wilmington I remember handing the iPad off to my client to show him the shot. And when adjusting outdoor furniture, I could bring the iPad and see what it was I wanted at all times. Now that's cool and productive! And the Wi-Fi works even when tethered, so when I shoot to the laptop, I can have the iPad working too for my assistants or clients to take a look.
If you should emphasize one feature of the new IQ2 digital back, what would it be and why?
There are many new features to choose from, but I very much enjoy using the live-view on the IQ260. I often compose one-point perspective photos. These are when the camera is square to the subject, like the dusk view in image 1 or the interior with the red chairs and red wall in image 3. Using the live view and choosing the grid on the LCD I can much quicker get the camera positioned and make sure I am centered or squared-up, and I can play around and try some different idea. What I wasn't expecting was the ability to use live-view even when the camera is tethered to the laptop. This is very nice feature since I can get the best of both worlds, tethered for close inspection, and live-view on the LCD for composition adjustments.
Who is your Phase One partner of choice, and what benefits have you experienced from this contact?
I worked with Digital Transitions in New York for my P45+ and my IQ260. I have developed a great relationship with them. I find my sales person (Lance Schad) to be very responsive whenever I need something or if I have a support issue. A good dealer makes all the difference. Its nice to know someone is there who knows all the ins and outs of the software and the hardware too. With the new updates to Capture One, I can trust their opinion on when it’s ready for upgrade, considering my workflow (OS, computers, etc). So many moving parts to the system, but they keep it clear and easy. I highly recommend them and Lance in particular.
IMMAGINI DI GALLERIA
"...mi scrisse un nuovo cliente, dicendomi che le immagini che avevo appena inviato, risultavano avere la migliore qualità vista fin'ora."