"With Phase One, I have found the system that best supports my professional requirements and my creative ideas with respect to handling, workflow, and most importantly, image quality."
In addition to the newly-developed HAP-1 Honeybee autofocus, with its special sensor architecture and the new processor, Puschmann also benefited from the new mechanics of the XF Camera System, which allows for a significantly reduced shutter delay - making it the most responsive Phase One camera ever. “The increase in speed, and the high yield of sharp images has once again pulled me towards Phase One,” says Puschmann. While Puschmann has relied on Phase One Medium Format Camera Systems for five years, this shoot was his first time using the XF.
“The possibility to swap the prism finder for a waist-level finder is simply brilliant. Especially for car-to-car shots, where I mostly shoot at a height of only 30 to 50 cm, it makes it much more comfortable for me to capture the optimal perspective.” Puschmann also expressed his satisfaction with the XF's touchscreen operation. “The user interface was new for me. On the very first day of production, I had to jump in the deep end. But as with virtually all Phase One solutions, this one also turned out to be intuitive and extremely well thought out,” says Puschmann. The automotive specialist chose the Phase One IQ250. “The customer wanted some racing-themed images with evening ambiance. Thanks to the IQ250, which, due to its noiseless CMOS sensor, delivers immaculate images up to ISO 800, this was no problem.” For the indoor pictures requested by the client, there was a lot more available light, so Puschmann opted for the IQ260 CCD back. He used a Phase One A-Series based on an Alpa 12 TC as the camera, which allows for adjusting perspective distortion using the parallel shift of the digital back and/or camera lens. According to Puschmann, this was a winning combination.
The production is just one of countless examples this car photographer from Hamburg has carried out all over the world for large car brands. His Phase One Camera Systems are always ready to go. “When I first started my career, I worked with medium format systems by other manufacturers, but time and again I was limited by either the quality or application-related aspects. Of course nowadays, you can fix a lot in post-production,” says Puschmann, who uses Capture One, and manages without digital assistants. Nevertheless, he is convinced that the more that is achieved directly in the camera during the shoot makes for better and more authentic results. As Puschmann puts it, “With Phase One, I have found the system that best supports my professional requirements and my creative ideas with respect to handling, workflow, and most importantly, image quality.”