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Why choose full frame medium format?

Discover some of the reasons to choose a full frame medium format camera system.

Why choose full frame medium format?

“There's a respect in using a larger format camera that inspires the process. Knowing I can do anything with the images in terms of print size is exciting. The physicality and depth of the medium encourages a different mind-set and commitment.” Joe Cornish, landscape photographer
 

What can full frame medium format do for you?

Be in the moment

The flexible workflow allows you to be fully immersed in your subject and in the moment. Don't just experience your vision through a viewfinder, feel it at the moment of capture, and every other time you work on, view or print the image after.

Get closer to your vision, straight out of the camera

The quality of the RAW capture from a full frame medium format camera from Phase One is closer to your vision straight out of the camera. From the beautiful color rendition to the fine details, the image quality is beyond expectation.

Capture more light

The full frame medium format sensors found in the current range of Phase One IQ Digital Backs are 2.5x larger than that of full frame DSLR cameras, and 1.5x larger than cropped sensor mirrorless medium format. The use of a larger sensor means more light, and therefore more information, is available when converting captured light into a digital file. That means you have more information to play with in every capture when you are creating your final vision.

Go to the extremes

Thanks to the high resolutions, quality of detail and up to 15-stops of dynamic range, creative freedom is at your fingertips with Phase One's full frame medium format sensors. Combine that RAW quality with Capture One's powerful image editing features, and you can experience the extreme output flexibility that full frame medium format affords.

See your vision at its best

One of the biggest draws of Phase One's full frame medium format cameras are the sheer output size you are able to achieve. And with the resolution and amount of detail, full flexibility is in your hands.

Stefano Gardel has this to say about the size of medium format: "When I sell to art galleries, my images are printed very big. Medium format allows it to be printed even bigger – and that makes it noticeable in the gallery. So one reason is the size you are able to get out of it – it really helps you stand out. The other reason is the detail. It is really nice to have two dimensions in which to view the photo. First, you see it as a whole cityscape, and then you stand close to it and you discover a single person on a roof – and you see the person, not pixels.
“Once you start using medium format, it's hard to go back to a smaller format.” Andrea Zvadova, beauty photographer
 

Image credits (clockwise from left): Sven Benjamins, Simon Walles, Jonas Bjerre-Poulsen, Kamil Tamiola