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With so much choice, why choose full frame medium format?

Discover some of the reasons pros choose a full frame medium format camera.

With so much choice, why choose full frame medium format?

“When working on a set where we need to move quickly, the dynamic range and color flexibility of full frame medium format, the ability to crop in for a detail shot without having to re-lens or reshoot a movement – these are all lifesavers.” Evan Robinson, commercial photographer
 

What can full frame medium format do for you?

Get closer to your vision, straight out of the camera

The quality of the RAW capture from a full frame medium format camera from Phase One is closer to your vision straight out of the camera. From the beautiful color rendition to the fine details, the image quality is beyond expectation.

Capture more light

The full frame medium format sensors found in the current range of Phase One IQ Digital Backs are 2.5x larger than that of full frame DSLR cameras, and 1.5x larger than cropped sensor mirrorless medium format. The use of a larger sensor means more light, and therefore more information, is available when converting captured light into a digital file. That means you have more information to play with in every capture when you are creating your final vision.

Be in the moment

The flexible workflow allows you to be fully immersed in your subject and in the moment. Don't just experience your vision through a viewfinder, feel it at the moment of capture, and every other time you work on, view or print the image after.

Go to the extremes

Thanks to the high resolutions, quality of detail and up to 15-stops of dynamic range, creative freedom is at your fingertips with Phase One's full frame medium format sensors. Combine that RAW quality with Capture One's powerful image editing features, and you can experience the extreme output flexibility that full frame medium format affords.

See your vision at its best

One of the biggest draws of Phase One's full frame medium format cameras are the sheer output size you are able to achieve. And with the resolution and amount of detail, full flexibility is in your hands.

Ambassador Paloma Rincón has this to say about the size of medium format: "I work mainly for advertising, and my images usually have to be adapted to many different formats, including very extreme verticals and horizontals. Having the possibility to have a single master image that can later be cropped to fit all of them helps me focus on one single shot for every image, regardless of the formats it has to be adapted to."
“The devaluation of a medium format is way less than that of a DSLR system. But for me this is not the only aspect that matters. Shooting medium format simply makes me a better photographer. When you shoot medium format, you can also position yourself as a photographer in a higher league and justify better wages for your work. There are not so many competitors playing in the medium format league.” Bela Raba, fashion and beauty photographer
 

Image credits (clockwise from left): David Sheldrick, Evan Robinson, Yulia Gorbachenko, Richard Thompson