"There's a respect with the larger formats that inspires the process. The physicality and depth of the medium encourages a different mind-set and commitment."
Joe Cornish, Landscape Photographer
"It slows down the craft, brings you back to the essence of photography, and gives you the time to build your image and build your composition."
Toon Grobet, Architecture Photographer
"It can give me a sharpness and degree of details I can't find anywhere else. On top of that it will give me the best colors possible which is very important when working with as much skin as I do."
Jonas Jensen, Fashion and Beauty Photographer
"A big advantage to shooting medium format is the outright size. With 2-3 times the surface of a 35mm frame, medium format can be enlarged significantly without losing quality."
Stefan Schlumpf, Adventure Photographer