The Philosophy Behind the IQ3 100MP Achromatic
The IQ3 100MP Achromatic was developed as a tribute to the art world. Phase One makes cameras, but the people behind our devices are the reason we do what we do. We wanted to create a camera system that captured the timelessness of black and white photography in never-before-seen detail.
What are your thoughts on Phase One creating a dedicated 100MP Achromatic digital back?
"Having a dedicated digital back for black and white seems like a natural progression in the age of digital. A dedicated system where the quality and the purity of a black and white image does not compete with layers of color, but just focuses on the purity of highlights, shadow and mid-tones. I think it was the necessary next step to bring the quality up to the standard and the expectation that photographers who understand what black and white film is."