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Rory Lewis

 
"If you are considering medium format you should take note, whether shooting fashion, landscape or products; detail is paramount."

Why I shoot medium format? For me it is very simple. The larger sensor enables me to capture a dramatically shallower depth of field than what I used to get from my digital SLRs. If you look at my portraiture you can see more definition in the images. Colors are rich and vivid, every line every mark, every scar, really stands out.

As a photographer and historian who regularly works with politicians, celebrities and many of the important figures of our time, accuracy it very important. I want people to look at my work and see the true representation of my sitters. If you are considering medium format you should take note, whether shooting fashion, landscape or products; detail is paramount.

At the start of 2016 I was embarking on the largest portrait exhibition of my career, and I needed to make the right decision. I spent countless hours looking for the ideal camera, and weighing up all the options I settled on medium format. 

The next question was affordability. Being on a budget my dealer suggested looking into Phase One’s more basic IQ1 line which he thought would meet my requirements just fine, and ended up going with the entry level XF IQ1 40MP Camera System. The XF IQ1 40MP was great value for money at £12,399 and still had the brand new XF body which I had heard great things about. For my portrait needs 40MP was enough, and the CCD Sensor, a dynamic range of up to 13 f-stops, would provide the medium format detail, richness of color, low noise and tonality I was looking for.

"From a business perspective upgrading to Medium Format, has enabled me to take my portfolio to another level..."

The difference in sensor size between DSLR and medium format is in my opinion very important for the “look & feel” of the image, but also for the resolution and overall sharpness. The smaller the sensor the more problems you will run into when placing a lot of pixels in that area, this will translate for example in diffraction (loss of detail on smaller apertures). The Phase One XF IQ1 40MP with its 40 megapixel 43.9 x 32.9 mm CCD is larger than the Canon EOS 1D X (36 x 24 mm), it may not seem like much, but it does make a real difference when shooting in shallow depth of field conditions. There is a lot less depth of field when shooting with a DSLR.

From a business perspective upgrading to Medium Format, has enabled me to take my portfolio to another level, the vivid colours and detail draws buyers and customers eyes to my images like moths to a flame. If you are serious about your work you should consider taking the next step The Phase One XF IQ1 40MP.

 

About Rory Lewis

Rory Lewis is Passionate about Photography, specializing in Portrait, Editorial & Commercial Photography, based in Liverpool and working throughout the UK, Manchester, Leeds, Glasgow and London.

Check out Rory's website and Instagram:

www.rorylewis.co.uk

www.instagram.com/rorylewisphotographer