"Most high-end food photographers that I know use Phase One as the colour depth, dynamic range and ease of use complement our work flow, rather than become a hindrance."
The files are very filmic and give you enough latitude to really control the image after you’ve pressed the shutter… should you need to. Most high-end food photographers that I know use Phase One as the colour depth, dynamic range and ease of use complement our work flow, rather than become a hindrance. Capture One has developed into a very stable and photography led user experience. Using masks to adjust exposure or their excellent filing system is just the tip of an extensive iceberg of tools, which can help with true professional shooting situations. We use Overlays and Live View, which saves considerable time and reminds me of the days when we used to have to draw on acetate and place them on top of polaroid’s… my how things have changed for the better.
Ultimately, we as photographers are aware of the competition, both with other food photographers and of course with other photography manufacturers. There is no doubt that using Phase One, with their excellent range of Schneider Leaf Shutter lenses, gives you the perception of being in the higher end of the photography spectrum. It shouldn’t, as the camera does not define the photographer, but it does matter to the client… trust me.
The new XF Camera Body and Schneider lenses are professional in that they just work day after day after day. The camera bodies don’t have loads of squidgy buttons for unnecessary modes but instead, minimalist touch screens and smartphone-like reactions to gestures. This leads to a very simplistic user experience which means I can get on with the shooting.
I’m lucky that I work for many campaigns that are printed all over the world on enormous billboards, and the quality is always sumptuous. I primarily use an IQ1 60MP and the quality engenders real confidence.
It’s nice that the photography industry no longer believes food photography is square, even if my wife still doesn’t believe that I’m part of this cool new world. It’s nice to know, thanks to Phase One, that the one thing I don’t have to worry about is the camera, the quality and the software.